HOW IT ALL BEGAN
One Very Good Dog Started It All...
Chunky Charlie began with a simple idea: if our pets are part of the family, what goes into their bowls matters too. Charlie's human had years of experience supplying farm-fresh meat in South Africa. Together with animal nutritionists — and one particularly enthusiastic four-legged taste tester — recipe after recipe was developed until good nutrition met great taste. Charlie approved.
Chunky Charlie was born.
And for years, Charlie happily ruled the place. Then somebody let the cat out of the bag...
Meet Lucky Lucy.
A brand-new range created especially for cats, bringing feline nutrition, feline personality and a healthy dose of catitude into the Chunky Charlie family.
WHATS IN THE BOWL MATTERS
Good Food Made With Real Purpose
REAL MEAT
Contains 70% Quality meat and carefully selected ingredients at the heart of our recipes.
NUTRITIONALLY DEVELOPED
Recipes formulated with animal nutrition expertise for the pets they're made for.
MADE FOR REAL LIFE
Convenient food that makes feeding well easier for busy pet families.
DOGS & CATS
Dedicated Chunky Charlie and Lucky Lucy ranges created around the different nutritional needs of dogs and cats.
PROUDLY SOUTH AFRICAN
Born in South Africa and made for the pets who rule South African homes.
CHOOSE YOUR HUMAN'S BOSS
Two personalities. Two ranges. One very loved family.
DOG DEPARTMENT
Chunky Charlie
The Original Boss
Big heart. Big appetite. Absolutely no concept of personal space.
Charlie is where our story began. His range is made for dogs who live hard, love harder and know the sound of the freezer opening from three rooms away.
FELINE AFFAIRS
Lucky Lucy
The new boss.
Clever. Curious. Charming. Particular.
Lucy has joined the family with a range made especially for cats — because cats aren't small dogs, and Lucy would like that placed on the record.
SHOP THE GOOD STUFF
Pick a Favourite. Keep the Peace.
From Charlie's much-loved dog range to the brand-new Lucky Lucy cat range, there's good stuff waiting for every bowl.
- FOR DOGS
BEEF
Real Beef. Real Taste.
CHICKEN
Tender Chicken
LAMB
Rich in Real Lamb
PUPPY
Perfect for growing pups
- FOR CATS
CHICKEN
With Real Chicken
BEEF
Real Beefy Taste
FROM FREEZER TO BOWL
Good Food. No Degree Required.
From Charlie's much-loved dog range to the brand-new Lucky Lucy cat range, there's good stuff waiting for every bowl.
KEEP IT FROZEN
Store Rolls in the Freezer.
THAW WHEN NEEDED
Thaw in the fridge overnight.
SLICE AND SERVE
Slice the amount you need.
SERVE & LOVE
Serve and watch them enjoy!
FIND THE GOOD STUFF
Coming to a Bowl Near You.
Chunky Charlie and Lucky Lucy are available online and through selected leading pet and grocery retailers
Product availability may vary by retailer and location.
SOCIAL? SO ARE WE!
Show us the dinner dances, suspicious stares, empty bowls, muddy paws, sofa takeovers and the four-legged family members running your home.
Tag us for a chance to join the pack.
#ChunkyCharlie | #LuckyLucy
STRAIGHT FROM THE SOURCE
LOVED BY REAL PETS.
Their humans helped with the typing....
