THERE'S A NEW CAT IN TOWN
SOMEBODY LET THE CAT OUT OF THE BAG
For years, Charlie was the face, personality and extremely enthusiastic appetite behind the family.
Then Lucy arrived.
Cats have their own nutritional needs, behaviours and very definite opinions about what belongs in their bowls. So rather than asking cats to fit into Charlie's world, we created something especially for them.
Lucky Lucy
A dedicated cat-food range joining the Chunky Charlie family. Same commitment to pets. Completely different boss.
- Recipes were developped
- Ingredients were considered
- Nutrition was balanced
- There was one thing left to do...
Pass the Lucy Test
CATS AREN'T SMALL DOGS.
Lucy insisted we make that clear. Dogs and cats have different nutritional requirements. Lucky Lucy has therefore been developed specifically as a cat-food range rather than simply repackaging Charlie's food with a purple label.
The formulation, nutritional profile, ingredients and feeding guidance are specific to the Lucky Lucy products and the cats they're intended for.

Same great nutrition. A different attitude.
WHO IS LUCY?
Name
Lucky Lucy
Department
Cats (Felines)
Favourite person
Whoever has the bowl
Life Philosphy
Good food. Happy cats. Brighter days.

Specialist Skill
Knowing when food is being prepared
Position
Queen of the house
Biggest Strength
Always lands on her paws
Personality
Happy, Loving, Adventurous,
Happy cats... Happier humans
WHAT IS LUCKY LUCY
Real Food for Real Cats
Lucky Lucy is a range of convenient cat food developed to make feeding your cat good food simpler. Our recipes combine carefully selected ingredients with nutritional formulation designed around cats' needs, with different products and feeding guidance for different life stages. No complicated kitchen routine. No pretending you have time to meal-prep for the cat every Sunday. Just good food, ready when they are. Which, according to Lucy, is always.
THE SERIOUS STUFF
Nutritional Information
Because what's in their bowl matters.

Lucky Lucy Beef Roll
Chicken, Beef Heart, Beef Liver, Pork Lung, Pork Heart, Wheat protein, Glycerol, Tapioca, Digestive Fibre, Sodium Tripolyphosphate, Guar Gum, Table Salt, Calcium Phosphate, Yeast Extract, Vitamin C, Taurine, Approved Vitamins, Minerals and Acidulants. Crude protein 155 (min), Moisture 700 (max), Crude fat 60 (min), Crude fibre 15 (max), Crude Ash 15 (max), Calcium 4 (max) and Phosphorus 2.5 (min), Taurine 3(min). (min 26.23% Beef | Total Meat 69.88%)
Lucky Lucy Chicken Roll
Chicken, Pork Lung, Pork Liver, Pork Heart, Pork Spleen, Wheat protein, Glycerol, Tapioca, Digestive Fibre, Sodium Tripolyphosphate, Guar Gum, Table Salt, Calcium Phosphate, Yeast Extract, Vitamin C, Taurine, Approved Vitamins, Minerals and Acidulants. Crude protein 130 (min), Moisture 700 (max), Crude fat 70 (min), Crude fibre 20 (max), Crude Ash 15 (max), Calcium 4 (max) and Phosphorus 2.5 (min), Taurine 3(min). (min 31.50% Chicken, Total Meat 70.06%)
| PROTEIN | Essential for the growth and for the maintenance of almost all tissues in a cats body. Protein works to supply the amino acids necessary for the cat’s body to build hair, skin, muscles, cartilage, tendons and ligaments. |
| CARBOHYDRATES | The most efficient form of energy. |
| FIBRE | Keeps the bowel well-regulated, helps with weight management, enhances the immune system, stabilizes blood sugar levels, and contains anti-carcinogenic properties. |
| VITAMIN C | An important antioxidant. Reduces inflammation and cognitive aging. |
| MONO DICALCIUM PHOSPHATE (MDCP) | Strengthens the skeleton and accelerates growth. |
| GUAR GUM | Helps with digestion of amino acids. |
| LIMESTONE | Natural source of Calcium Carbonate. Supports bones, teeth, healthy joints and muscle function. |
| FAT | Provides energy, insulation, cushioning and has many other important roles in your cat’s body. Both too little and too much fat can cause health issues. |
| MATURE BODY WEIGHT (Kg) | OBESE/SENIOR | LOW ACTIVE | ACTIVE |
|---|---|---|---|
| 2 | 85 | 120 | 135 |
| 3 | 120 | 165 | 185 |
| 4 | 150 | 200 | 230 |
| 5 | 180 | 235 | 275 |
| 6 | 210 | 280 | 315 |
| 7 | 235 | 310 | 360 |
| 8 | 260 | 345 | 400 |
| 9 | 285 | 380 | 425 |
| 10 | 310 | 410 | 470 |
| 11 | 330 | 445 | 510 |
Feeding guides provide general guidance. Individual requirements may vary according to breed, age, activity level, body condition and other factors.
Our factory complies with all food safety requirements and is HACCP and FSSC 2200 and ZA approved.
V-numbers have been obtained. Registrar/ Act No.36 of 1947
FROM FREEZER TO BOWL
Good Food. No Degree Required.
From Lucy's much-loved dog range to the brand-new Lucky Lucy cat range, there's good stuff waiting for every bowl.

KEEP IT FROZEN
Store Rolls in the Freezer.

THAW WHEN NEEDED
Thaw in the fridge overnight.

SLICE AND SERVE
Slice the amount you need.

SERVE & LOVE
Serve and watch them enjoy!



