BEFORE THERE WAS A BRAND
THERE WAS A DOG.
Like every much-loved pet, Charlie wasn't simply a dog. He was family.
His human wanted to give him fresh, tasty food made with quality ingredients, but preparing nutritionally appropriate meals from scratch every day wasn't realistic. Fortunately, food was something she knew.
With years of experience in South Africa's meat industry supplying farm-fresh beef, lamb and chicken, she began working with animal nutritionists to create a better everyday option.
- Recipes were developped
- Ingredients were considered
- Nutrition was balanced
- There was one thing left to do...
Pass the Charlie Test
Charlie bravely volunteered.
Again, and again. And possibly several times when nobody actually asked him. Eventually, nutrition, convenience and a very happy dog came together.
Eventually, nutrition, convenience and a very happy dog came together.
WHO IS CHARLIE?
Name
Chunky Charlie
Department
Dogs (Canines)
Favourite person
Whoever has the bowl
Life Philosphy
Life's too short for an empty bowl. Good food. Big love. Repeat.
Specialist Skill
Knowing when food is being prepared
Position
Original Boss
Biggest Weakness
Also... whoever has the bowl
Personality
Happy, Loving, Adventurous, Hungry.
and...
Chunky Charlie was born...
WHAT IS CHUNKY CHARLIE
Real Food for Real Dogs
Chunky Charlie is a range of convenient dog food developed to make feeding your dog good food simpler. Our recipes combine carefully selected ingredients with nutritional formulation designed around dogs' needs, with different products and feeding guidance for different life stages. No complicated kitchen routine. No pretending you have time to meal-prep for the dog every Sunday. Just good food, ready when they are. Which, according to Charlie, is always.
WHAT'S FOR DINNER?
Charlie's Range
From Charlie's much-loved dog range , there's good stuff waiting for every bowl.
THE SERIOUS STUFF
Nutritional Information
Because what's in their bowl matters.
Chunky Charlie Meat Roll
Meat and animal derivatives, Water, Vital Wheat Gluten, Glycerine, Tapioca Starch, Just Fiber, Sodium Tripolyphosphate (STPP), Limestone, Calcium carbonate, Vitamin and mineral premix, Salt, Table, Mono Dicalcium Phosphate, MDCP, Flavouring, Potassium Sorbate, Sodium Benzoate, Niacin (99.5%, Calcium Pantothenate (98%), Choline (60% Chloride), Folic Acid (96%), Biotin (2%), Anty Ox Pet Dry, Manganese (31% Manganese Sulphate), Zinc (35.5% Zinc So4-Mono), Copper (25.2%, Copper, So4 Penta), Iodide (76.45% Potassium Iodide), Ferrous (30% So4 Mono), Selenium (4.5%, Sodium Selenite), Limestone Powder, Vitamin A 1050000 UI, Vitamin D3 87500 UI, Vitamin K3 (43%) 0.09g, Vitamin B1 (Thiamine Mononitra) 0.35g, Vitamin B2 (80% Riboflavin) 0.68g, Vitamin B12 1g/Kg (Mixed) 0.01g, Vitamin B6 (98% Pyrodoxine Hcl) 0.44g, VitaminC.
| PROTEIN | Essential for the growth and for the maintenance of almost all tissues in a dogs body. Protein works to supply the amino acids necessary for the dog’s body to build hair, skin, muscles, cartilage, tendons and ligaments. |
| CARBOHYDRATES | The most efficient form of energy. |
| FIBRE | Keeps the bowel well-regulated, helps with weight management, enhances the immune system, stabilizes blood sugar levels, and contains anti-carcinogenic properties. |
| VITAMIN C | An important antioxidant. Reduces inflammation and cognitive aging. |
| MONO DICALCIUM PHOSPHATE (MDCP) | Strengthens the skeleton and accelerates growth. |
| GUAR GUM | Helps with digestion of amino acids. |
| LIMESTONE | Natural source of Calcium Carbonate. Supports bones, teeth, healthy joints and muscle function. |
| FAT | Provides energy, insulation, cushioning and has many other important roles in your dog’s body. Both too little and too much fat can cause health issues. |
| MATURE BODY WEIGHT (Kg) | LOW ACTIVE | ACTIVE |
|---|---|---|
| 2-5 | 130-260 | 160-330 |
| 5-10 | 260-440 | 330-550 |
| 10-15 | 440-600 | 550-750 |
| 15-20 | 600-740 | 750-930 |
| 20-30 | 740-1000 | 930-1250 |
| 30-40 | 1000-1250 | 1250-1550 |
| 40-50 | 1250-1480 | 1550-1850 |
| Expected Mature Body Weight (Kg) | Month 2 | Month 4 | Month 5 | Month 6 | Month 8 | Month 10 | Month 12 | Month 14 |
|---|---|---|---|---|---|---|---|---|
| 2 | 110 | 160 | 180 | 200 | 180 | 170 | 160 | * |
| 5 | 230 | 320 | 360 | 400 | 370 | 350 | 330 | * |
| 10 | 350 | 500 | 570 | 620 | 590 | 560 | 550 | * |
| 15 | 460 | 650 | 750 | 830 | 810 | 770 | 750 | * |
| 20 | 550 | 910 | 950 | 1010 | 990 | 950 | 930 | * |
| 30 | 660 | 1200 | 1280 | 1330 | 1490 | 1320 | 1270 | 1250 |
| 40 | 780 | 1430 | 1520 | 1610 | 1790 | 1580 | 1550 | 1530 |
| 50 | 860 | 1640 | 1700 | 1860 | 2180 | 2030 | 1850 | 1830 |
Feeding guides provide general guidance. Individual requirements may vary according to breed, age, activity level, body condition and other factors.
Our factory complies with all food safety requirements and is HACCP and FSSC 2200 and ZA approved.
V-numbers have been obtained. Registrar/ Act No.36 of 1947
FROM FREEZER TO BOWL
Good Food. No Degree Required.
From Charlie's much-loved dog range to the brand-new Lucky Lucy cat range, there's good stuff waiting for every bowl.
KEEP IT FROZEN
Store Rolls in the Freezer.
THAW WHEN NEEDED
Thaw in the fridge overnight.
SLICE AND SERVE
Slice the amount you need.
SERVE & LOVE
Serve and watch them enjoy!